Remember the story I recently published on DayLOL about YouTube Vlogger Luke Cutforth who found a USB drive? (You can read it here.) Well, this story just got a second part!
In one of Luke’s weekly YouTube videos, he explained the ability to spread information through social connections and name the owner of the lost USB drive. He showed that his inspiration for finding the owner come from a theory presented in 1929 by Frigyes Karinthy known as the ‘Six Degrees of Separation’. This theory presents the idea that we are in an ever shrinking world and to find someone or to ‘connect’ with someone, it only takes a matter of six steps. In essence ‘a friend of a friend’ will know someone who knows somebody else and so on.
A social experiment began in the hope that someone out there must be able to help him trace the USB and it’s music back to Honor. With his message spread to his viewers, a facebook page was set up in an attempt to identify the owner by listening to her music and looking at her photos. #NameTheGirl soon started trending on Twitter. The response was truly overwhelming, people fell in love with what they heard resulting in word spreading like wildfire, with likes and comments mounting by the hour. It was only a matter of time until somebody recognised the unknown singer and told Honor of what was happening.
But Luke’s followers weren’t the only one’s who’d caught wind of the USB stick and it’s owner’s beautiful voice. Spaceship Management, a music management outfit based in Italy, best known for their work with hit makers Benny Benassi, The Bloody Beetroots, Crookers and Alex Gaudino, caught sight of what was happening online.
They contacted Honor and asked to hear more music and to meet her. They liked what they heard and saw, so they are currently developing a remix and video package for the first track, Never Off, as well as putting together a strategy to develop awareness of the artist and her new songs. Spaceship’s people say: ‘Honor is a unique artist who gives us deeply sensitive, haunting melodies couched in dream-pop atmospheres which hark back to the Nineties in a thoroughly modern guise.’ And so with that; the next most important chapter in her musical journey has begun. ‘Never on; never off.’
Click here for a free download of Honor’s debut song ‘Never Off’.
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